• Management

    Advertising

    Advertising is an art, used to familiarise public with the product by informing of its description, uses, comparatives, availability and price etc.  The advertiser has to pay for the space or time used to communicate the message to his customers. Objective of advertising To create demand and introducing the new product in the market. Advertisement educate the people about new products and their uses and utility. It maintain the existing demand by fighting competition. It provides revenue to the publisher like NEWS papers, magazines, TV and radio etc. It makes reputation and goodwill of a firm. It stimulate research and development activities of a firm. Advantages of advertisement It informs…

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